Rarely do you hear the words neon sign echo inside the hallowed halls of Westminster. You expect tax codes and foreign policy, not politicians debating signage. But on a late evening in May 2025, Britain’s lawmakers did just that. Yasmin Qureshi, MP for Bolton South and Walkden delivered a passionate case for neon. Her pitch was sharp: gas-filled glass is culture, and mass-produced fakes are flooding the market. She told MPs straight: only gas-filled glass tubes qualify as neon.

Chris McDonald, MP for Stockton North with his own support. Even the sceptics were glowing. The stats sealed the case. From hundreds of artisans, barely two dozen survive. The next generation isn’t coming. Ideas for certification marks were floated. Even DUP MP Jim Shannon weighed in. He highlighted forecasts, neon lights store saying the global neon market could hit $3.3bn by 2031. His message was simple: the glow means commerce as well as culture.

Closing was Chris Bryant, Minister for Creative Industries. He cracked puns, drawing groans from the benches. But he admitted the case was strong. He listed neon’s legacy: Tracey Emin artworks. He argued glass and real neon signs online gas beat plastic strips. What’s the fight? Because fake LED "neon" floods the market. That erases trust. Think Scotch whisky. If champagne must come from France, signs should be no different. The night was more than politics. Do we want every wall to glow with the same plastic sameness?

At Smithers, we’re clear: real neon matters. Parliament had its glow-up. No law has passed yet, but the case has been made. If MPs can defend neon in Parliament, you can hang it in your lounge. Ditch the pretenders. Bring the authentic glow.

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